ImprovMX GDPR compliance

Everything you need to know about ImprovMX’s GDPR compliance.

ImprovMX is committed to privacy, security, compliance, and transparency. This approach includes supporting our customers’ compliance with EU data protection requirements, including those set out in the General Data Protection Regulation (“GDPR”), which becomes enforceable on May 25, 2018.

What is GDPR?

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).

To whom does the GDPR apply?

One way in which the personal data of an EU citizen could be collected when using ImprovMX is when you build a database of contacts, their information, and business dealings with them (i.e. a CRM system).
Not all customers will be “data subjects”, as data subjects are only individuals. Some of your customers may be businesses or government organizations, to which the GDPR does not apply to.

Is ImprovMX GDPR compliant?

Yes, ImprovMX is compliant with the GDPR. This document outlines all the provisions we took to make sure we are complying fully with the regulation.

Information we hold

Registration and contact information. We collect information about you when you (a) register to use the Services and (b) otherwise provide contact information to us via email, mail, or through our Service. The information you provide may include your username, first and last name, and email address.

Payment information. When you purchase the Services, we will also collect transaction information, which may include your company name, company VAT (when applicable), credit card information, billing, and mailing address.

Technical, usage, and location information. We automatically collect information on how you interact with the Service, such as the IP address from which you access the Service, date and time, referrer website and campaigns information (“UTM” parameter fields). We may also collect location information, including location information automatically provided by your computer or device. We use cookies and similar technologies to collect some of this information.

Third-party platforms. We may collect information when you interact with our service on third-party sites or platforms, such as analytics sites. This may include information such as actions or the fact that you viewed or interacted with our content.

Other information. We may collect other information from you that is not specifically listed here. We may use any such information in accordance with this Privacy Policy or as otherwise permitted by you.

Data security and data breaches

We take data protection and security very seriously at ImprovMX. We constantly monitor for security flaws and unauthorized access and we will take action immediately if something suspicious is been detected. In an unlikely case of a data breach, we will notify all of our customers within 72 hours after the breach was detected.

Some of the preventive measures we take include:

Data subject rights

All individual rights regarding GDPR will be enforced by our ImprovMX team. If you want to exercise your GDPR rights, you can reach out to us with your request using our contact form.

Those rights include:

Data Processing Agreements

We act as a data processor for our customers (see “Information we hold”) which means we need to provide a signed Data Processing Agreement on request. If you are a customer (paid user) of ImprovMX and you need the DPA, please contact us via email and we’ll send it to you.

We also requested and signed DPAs from each of our sub-processors and made sure they are GDPR compliant.

GDPR-ready privacy and cookie policy

We updated our privacy policy to be GDPR compliant.

Frequently asked questions

Additional security measures

Additional resources

Do you have questions?

Contact us now and we’ll be happy to answer.