ImprovMX offers first class email forwarding to your existing inbox, with additional advanced features1.

Postmark is a developer native email sending service for transactional and broadcast emails.

Choose Postmark if you need a fully featured API based email sending service. Choose ImprovMX if you need email forwarding and only need to do SMTP sending.

ActiveCampaign > Postmark
Pricing
Lower-cost fixed plans, scalable as you grow
Volume-based pricing, generally more expensive
Free plan
Supports day-to-day domain forwarding
Best for testing due to low free tier limits 2
Inbound Email
Advanced Forwarding
Webhook only; routing logic built in your app
Webhooks
Inbound email webhooks
Sending Volume
Monthly SMTP quotas per plan
API
API manages domain, aliases and forwarding
Email Sending API
Not offered, but a send API is in progress
Offers a full REST sending API
Email Tracking
No open or click tracking
Email Templates
Not offered
Pre-built templates for transactional emails
Compliance
ImprovMX is GDPR compliant
Postmark is GPDR compliant
2. Postmark’s free developer plan is capped at 100 emails per month, and they explicitly state no monthly overages are allowed on that plan so its mainly suitable for testing rather than real usage.  
Questions? Reach out to us, we'd love to chat about email service providers.

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